Media planning software that plans, reconciles and bills — all in one place
Planacta helps advertising agencies build annual media plans, import ad spend from Google, Meta and Amazon, reconcile planned vs actual every month, and invoice clients — without the spreadsheet chaos.
Built for agency media, finance and account teams.
Annual media plan
Acme Media · 2026 · USD
Approved
$1.8M
Actual YTD
$1.72M
Variance
−4.4%
Plan and reconcile across every channel — with automatic spend import from Google, Meta and Amazon
Everything an agency needs to run media, end to end
From the annual plan to the locked invoice — one connected workflow instead of a dozen spreadsheets.
Annual media planning
Build the year in an editable, Excel-style grid — budgets by campaign, channel and month, with totals that reconcile as you type.
Automatic spend import
Pull actual spend straight from Google, Meta and Amazon. Imported campaigns match to your plan lines automatically.
Monthly actualization
See planned vs actual side by side, explain every variance, and calculate agency fees and taxes to the cent.
Client invoicing
Generate auto-numbered invoices from approved months and export to PDF, Excel or CSV. They lock the moment they're finalized.
Approval by email
Send a plan, month or invoice to your client for sign-off with a secure link — no login, no account needed.
Next-year prediction
Turn this year's actuals into next year's draft plan in one click, then fine-tune any month before you commit.
Plan → import → actualize → bill
The same loop, every month and every year — with every figure reconciled and every change on the record.
Plan the year
Set budgets by campaign, channel and month in a grid built for agencies.
Import the spend
Connect Google, Meta and Amazon — actuals flow in and match your plan.
Actualize the month
Reconcile planned vs actual, add fees and tax, and get it approved.
Bill with confidence
Generate a locked, client-ready invoice from figures that tie out exactly.
How many hours could your team save?
Drag the sliders to match your agency. We'll estimate the time Planacta gives back by automating spend import, reconciliation and invoicing.
Estimated time saved per year
≈ 70
Working days
65%
Reclaimed
A conservative estimate based on the manual steps Planacta automates. Your mileage varies with how much you do by hand today.
See it on your workflowMoney to the cent
Figures are stored in exact units, so line items always sum to your totals — no rounding drift.
Locked when approved
Approved invoices freeze their figures and exchange rates. Every change is in an audit trail.
Planned vs actual
Reconcile every month against the plan the client approved, with variance explained line by line.
Frequently asked questions
Everything you need to know about Planacta.
What is media planning software?
Media planning software helps advertising agencies plan where ad budget goes across channels and months, track what actually ran, and bill clients. Planacta covers that whole cycle — annual planning, spend import, planned-vs-actual reconciliation, and invoicing — in one place.
Does Planacta import ad spend from Google, Meta and Amazon?
Yes. Planacta imports actual spend automatically from Google Ads, Meta and Amazon, and matches imported campaigns to your plan lines. You can also upload a spreadsheet each month for any other channel.
What is media actualization (planned vs actual)?
Actualization is the monthly process of comparing what you planned to spend against what actually ran, then reconciling the difference. Planacta shows planned vs actual side by side, calculates variance, and computes fees and tax on the reconciled figures.
Can clients approve plans and invoices without logging in?
Yes. You send a plan, month or invoice to your client and they approve it through a secure link — no account and no login required. Every decision is recorded in an audit trail.
How is Planacta priced?
Plans are based on how many clients you manage, not per user, so your whole team can work in Planacta without per-seat fees. Book a demo and we'll recommend the right plan for your agency.
Who is Planacta for?
Planacta is built for advertising agencies — the media, finance and account teams who plan media, reconcile spend, and bill clients every month.
See Planacta run your media, plan to invoice
Book a walkthrough and we'll take one client from an annual plan through a reconciled month to a locked, client-ready invoice.